| Summary: | 碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系 === 103 === Conducting exhibitions is a way to fulfill a museum's educational function. However, many kinds
of artifacts are too fragile to be transported or stored outside controlled environments. We can
only display their digital replicas, especially when outside the museum. Technological
advancements drive the progress of new media. The National Palace Museum has mastered the
art of using new media to enhance the visitor's experience of artifacts. Not only we have nearly
perfect replicas, our curators are using academic investigations and creativity to create new media
works. The artifacts selected by us for each exhibition always create new trends. The National
Palace Museum has a long history of making new media exhibitions our standard procedures are
clear and precise. However, service quality is still vital to an exhibition where visitors are the
king. The contribution of this research is to explore an exhibition's causes of success and its
target audience by making interviews and surveys. We hope our study can provide future
National Palace Museum new media exhibitions with suggestions to improve service quality. To
promote general welfare, public education and religious belief, Songshan Fengtian Temple
invited the National Palace Museum to launch the "Children's National Palace Museum Digital
Playground" new media exhibition. This is a first in Taiwan's history of religions. This exhibition
puts the National Palace Museum's national treasures in the environment of a Taoist temple to
create conflicts and topics. It provides a chance for both parties to educate their audience. It also
improves Songshan Fengtian Temple's brand value. This exhibition has attracted 131,226 visitors.
Among them, 80.5% of the visitors went to worship the Taoism gods as well. It helps Songshan
Fengtian Temple to expand its base of worshippers. Not only they have attracted many return
worshippers, they have attracted many new believers to the temple to learn and experience the
religion. As a tool of public education, this exhibition was highly valuable to both Songshan
Fengtian Temple and the National Palace Museum. The "Children's National Palace Museum
Digital Playground" exhibition has created a win-win outcome for both partners using digitalized
artifacts and new media technologies. The National Palace Museum has earned a good reputation
in education. We have conducted interviews and surveys to provide recommendations to improve
future level of visitor satisfaction. 28.5% of the visitors of Songshan Fengtian Temple are local
residents. Using the National Palace Museum as an attraction, we have attracted 44.8% of
non-local visitors. As a result, we have succeeded in setting up the topic. We have also met
Songshan Fengtian Temple's expectations to launch this exhibition. We have brought the public
to fine culture and elevated Songshan Fengtian Temple's brand value.
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