A Study of the Sharing Intentions of Cultural and Creative Platform Contributors - Using the Social Exchange Theory

• Main Authors: Lin, Pei-Chen, 林佩臻
• Other Authors: Lee, Yi-Yeh
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/44694261984520734406

碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系 === 103 === Recently, the government has been putting more emphasis on the development of the cultural and creative industry. The government emphasizes that resources should be used in more than one way and be shared with more people through the internet. Since the concept of Web 2.0 allows users to be Internet contributors, many different kinds of cultural creative platforms have been established. This phenomenon lets users choose what services they need. In order to satisfy the needs of the creators, platforms provide all kinds of relevant services. The most important service is the sharing function. Based on the social exchange theory, this research attempts to understand the sharing intentions of cultural and creative platform contributors and hopes to organize an integral website that includes all the services, which will become a reference for people who need to organize similar websites in the future.