A Study of Experiential Marketing, Experiential Values on Customer Loyalty in Handmade Brand
碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系 === 103 === Due to the aesthetic of living is getting more attention, emotion economy is becoming popular as well. Handicrafts provide more emotion, sensation and attraction compared to those from mass production procedures. In the viewpoint of experiential economics, se...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86725229455464374806 |