A Research on Development Strategy of RJ Company

• Main Authors: Xian-Feng Yuan, 袁險峰
• Other Authors: 黃崇興
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/65606526991563630384

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 103 === As people living standard rise, new pharmaceutical products appear constantly, the reform of medical system, the domestic pharmaceutical packaging industry rapid development. Domestic pharmaceutical packaging company introduced from abroad advanced pharmaceutical packaging materials, production line and equipment, production scale of enterprises, technical strength and management level has great improvement. At present, the domestic pharmaceutical packaging enterprises, more than 3000, annual output value of more than 40 billion, annual growth of more than 10%.Pharmaceutical packaging the quality of the relationship between the physical and mental health of people, have high technical requirements and quality requirements. Government have issued the measures for the administration of the pharmaceutical packaging materials and containers, "drug production quality management standard (revised in 2010)," such as laws and regulations, strengthen supervision and promote the healthy development. Although domestic medical security industry rapid development, but there is still a large gap with the developed country, especially in the event of a "poison capsule event" after major medical event, pharmaceutical packaging safety problem has become the focus of the government, the media and public attention. Pharmaceutical packaging industry in our country is facing a series of problems and challenges that face a lot of the fierce competition in the domestic and foreign advanced technology enterprises, products are mainly concentrated in the middle-end packaging materials; Packaging materials independent research and development ability is poor; The domestic medical system reform brings the change of market structure; The implementation of the new version of GMP. Shanghai RJ pharmaceutical packaging co., LTD. Is a medicinal aluminum foil and composite membrane (bag) as the main high-tech. RJ through the introduction of foreign advanced production line, the implementation of strict quality management, promote the talent strategy, make the company''s rapid development. However RJ company for a long time, is a medium-sized pharmaceutical packaging enterprises is faced with intense market competition, independent research and development ability is poor, the lack of talent, etc. This article USES the combination of quantitative and qualitative methods to RJ company external development environment and internal conditions were analyzed, and master the company faced in the process of development of the advantages and disadvantages, opportunities and threats. On the basis of using the SWOT method, RJ company development strategy and development strategy of the implementation of the plan. Taking RJ as an example for empirical research, combining the theory of enterprise strategy management research, has certain theoretical value and practical value.