Taiwan Catering Management Strategies in China: A Case Study in Bellagio Restaurant

• Main Authors: Li-Chen Chen, 陳麗珍
• Other Authors: 黃崇興
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/67639677889698951283

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 103 === With the rapid growth of economy in Mainland China, residents who have high-income and are affected by changes in lifestyle and standard of subject demand for food and beverage strongly; unlike in the past, people ask for the simple food and clothing only in need. As a result, food consumption is also changed, and people pay more attention to enhance living quality. So business model in restaurant develop multiple types. Some well-known restaurant chains owned by Taiwanese expand business market to China. Development and trend of the Chinese catering industry are studied as the background, and this paper focuses on the status of Taiwanese who do catering in the Chinese market. Analysis on literature reviews and case studies help to present the process of development in the restaurant industry. In addition, from two perspectives by restaurant owners and by managers, we discuss the idea and motivation generated by the catering operators, and we analyze the restaurant business model, the management strategy, difficulties, and challenge. Finally, the case study shows the operation status and managing history. According to the study results, it provides comprehensive discussion and analysis including production management, marketing management, human resource management, development management, financial management, and other aspects. It provides specific improvements and suggestions. And it intends to provide a reference for Taiwanese who have restaurant industry in the Mainland China.