Consumer Behavior and Willingness to Pay for Taiwanese Frozen New-Year-Dish

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 103 === During the Chinese New Year, pre-order new-year-dishes brochures are distributing to customers through different retail channels such as convenience stores, supermarkets and hypermarkets, restaurants and online shopping websites in Taiwan. Some stores advertise...

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Bibliographic Details
Main Authors: Yi-Sing Lin, 林羿杏
Other Authors: Yu-Hui Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/31113854898545686803