| Summary: | 碩士 === 國立臺灣大學 === 農業經濟學研究所 === 103 === The Agriculture Expo event was hosted from December 25 of 2013 to March 6 of 2014 in Yunlin county of Taiwan. This event is important to enhance agriculture of Yunlin county since this county has limited resources of public support. In total, the duration of the event is 72 days, which attracts 920 thosand visitors.
This study aims to evaluate the impacts of the weather conditions on visitors’ behavior using the Agriculture Expo event in Yunlin as an example. The primary data were drawn from the observed number of visitors in this event and a questionarrie survey of visitors. Detailed information of participated activities, perception, and demographic characteristics of visitors was collected in the random survey. Moreover, this study collected weather conditions data drawn from the Weather Bureau of Taiwan. Our finding can be useful for the agricultural authority in Yunlin county to design a more attractive events in the coming future.
Keywords：Agriculture Expo; Event activity, Management operation, Weather conditions.
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