A Competitive Model for Online Advertising Platforms
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 103 === Digital advertising has grown rapidly in recent years, where online advertising platforms may deliver ads to target customers more precisely than traditional advertising providers since they know customers better by mining customers’ preferences from the data c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70927906672197224173 |