The Discounting Strategy for Long-Term Profitability with a Consideration of Perceived Quality
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 103 === As one of the most well-recognized price promotion activities, discounts have been widely used by all kinds of sellers. Discounts increase the sales by reducing the price of a product/service and directly increase the short-term profit. However, once the price...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73975950897249229626 |