On improving the effectiveness of Mobile Advertising
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 103 === With the ever-increasing number of smart phones, mobile is growing faster than all other digital advertising formats, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" users. There is a fertile market for p...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73207581063334189556 |