Facebook News Feed Homogeneity and Associated Factors

• Main Authors: Cheng-Hsuan Wu, 吳政軒
• Other Authors: Cheng-Fu Chou
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/42134357924530890697

碩士 === 國立臺灣大學 === 資訊工程學研究所 === 103 === Our daily digital life is full of algorithmically filtered content such as social media feeds, recommendations to the pages you might like, and personalized the search results. Facebook known as the famous platform, have social function of keeping in touch with friends in despite of distances and informational function of reading articles of various categories from friends’posting. However the curating algorithm may also bring some phenomenon in Facebook News Feed. The “filter bubble”and “echo chambers”describes that individuals more accessible to the information which their own ideology similar to, or contents which have values consistent with. Many sociologists considered that the opportunity to be exposed to diverse opinion have a positive impact on developing a democratic society and bringing crowd of wisdom. In this study, we want to quantify the homogeneity on the Facebook News Feed and provide insight how user engagement involved with. And we would also discuss the relation between homogeneity and user’s satisfaction.