Exploring the Service Customization Strategies of B2B Oriented Firms：The Case of Raritan
碩士 === 國立臺灣大學 === 國際企業管理組 === 103 === Selecting an appropriate marketing strategy is crucial for the success of B2B firms. With limited resources, small to medium B2B firms must carefully evaluate the market opportunities, analyze the market conditions and competitors in order to achieve their core...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/axewc6 |