Exploring the Marketing Strategies of High Involvement Biomedical Products: The Case of Human Immune Cells Banking

碩士 === 國立臺灣大學 === 國際企業管理組 === 103 === The choice of marketing strategies has an immediate impact on the business opportunities an enterprise or industry can create for itself in a correct and effective manner, which leads to a common agreement that a corporate must value the significance of marketin...

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Bibliographic Details
Main Authors: Hsin-Cheng Lin, 林信誠
Other Authors: 林俊昇
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/18306711263407308124