Exploring business ecosystem evolution from strategic logic perspective-Cases of China enterprises

• Main Authors: Wei-Chun Sun, 孫瑋駿
• Other Authors: 謝明慧
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/22412848192058173377

碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === With the booming development of Internet in China, China’s Internet enterprises are rising, accelerating the construction of business ecosystem. The word “business ecosystem” is based on the theory of ecology. Besides the core competence of an enterprise, it should also take its suppliers, customers, and competitors into consideration. They are interdependent, but they still cooperate, and compete with each other. In this perspective, we regard the ecosystem as a whole. However, as the literature reviewed, there were less cross-sectional and dynamics research. Thus, the study tries to analyze the evolution of business ecosystem, in order to understand how the different use of strategic logics affects the roles of ecosystem through the evolution. According to the degree of openness and health, the study includes three enterprises in China as multiple-cases study, analyze the evolution process of their ecosystems, see the difference competitive advantages from the perspective of strategic logics, and create different business ecosystem model to compares the similarities and differences. As the result shows, different types of business ecosystems use similar strategic logics in the process, and the logics they used echo with stages of evolution. During the evolution, the role of business ecosystem may changed due to the different use of strategic logic, but will follow the same direction, creates values for the whole system, and prospers business ecosystem together.