Do Community Experience and Identification Affect Information Sharing Intention on Facebook Fan Pages? Sales Promotion as a Moderator
碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === Facebook fan page is emerging as an important platform for brands to build closer relationship with both their existing customers and their potential new customers, primarily due to the increased popularity of smartphone and social media usage. To understand mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yt73k4 |