Applying Markov Chain to Analysis of Social Networking Website User Stickiness－An Empirical Study of Youtube
碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === This thesis takes Youtube, a social networking and video sharing website, as an example, conducting research by using online browser history of household users in Comscore database. We define states of user stickiness in each period by two variables, which are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zt432y |