Business Analysis and Action Plan for a Private Mongolian Healthcare Clinic

• Main Authors: Christian Baerbig, 柯銳思
• Other Authors: Carol Hsu
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/16706317867131457681

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 103 === This following business plan analyzes the current operations and positioning of a private facial healthcare clinic operating in Ulaanbaatar, Mongolia, and discovers ways to prepare the clinic for future challenges and to strengthen its position. Furthermore, it explores general developments of the global private healthcare sector and considers them for the proposed strategic actions. After thorough analysis, we found the clinic’s current business model to be generally well-prepared for future challenges. Nonetheless, we identified room for improvements within its internal, as well as external, activities. In order to improve its internal situation, we suggest alterations to the company’s Human Resource policies and management activities. From an external perspective, we managed to enhance the company’s online marketing activities and suggested additional traditional marketing activities. Following our suggestions, we expect the clinic to continue in generating solid profits and in expanding its market share via a long-term growth strategy.