Industrial Transformation Opportunity of Traditional Textile Industry: A Case Study of Hermin Textile

• Main Authors: Fu-Chuan Chen, 陳富泉
• Other Authors: 陳達仁
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/udvm2g

碩士 === 國立臺灣大學 === 工業工程學研究所 === 103 === An industry has a growing and a recession, even a high-tech industry. Due to the environmental changes and the external factors, a high-tech industry may be transformed into a traditional industry. Thus, when enterprises are facing rapid changes in an external competitive situation, we need to create new business opportunities and strategies immediately. For example, Taiwan''s textile industry which is a labor-intensive industry has a great labor-dependence on external markets. Also, it is one of the important traditional industries that Taiwanese government aims to upgrade. However, the prospects of textile industry markets remain uncertain recently, so Taiwan''s textile industry is still facing challenges. To improve the proposed situation, we analyze the business strategies and potential difficulties of a textile company from the viewpoint of operating and planning. The purpose of this study is (1) to examine the textile industry development and its associated business models; (2) to explore the business opportunities and the obstacles which Taiwan''s company may be faced with. Taiwan H Textile Company is used to illustrate the proposed models as a case company. We interview the executives of Taiwan H Textile Company as a case data, observing the operating strategies and transformation strategies of them. Case study method is utilized to analyze what the business opportunities and the obstacles which Taiwan''s company may be faced with in the phases of transformation and upgrading. Also, we apply SWOT analysis to investigate what the potential operating problems of textile enterprises and how to overcome the existing bottlenecks and difficulties of the case company. The case results can advise the textile enterprises how to react immediately when they are facing the phases of transformation and upgrading.