Applying Experimental Economics to Analyze Behavior Change and Willingness to Pay for Bike Sharing System

碩士 === 國立臺灣大學 === 土木工程學研究所 === 103 === Prediction of travelers’ behavior and their changes over time is very crucial for transport planning and policy assessment. The techniques transport planner used are highly relevant to behavioral problems that need to be consulting the public, crafting policy a...

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Main Authors: Ching-Yi Chen, 陳清宜
Other Authors: S.K. Jason Chang
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/32599354642997743881
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spelling ndltd-TW-103NTU050151162016-11-19T04:09:54Z http://ndltd.ncl.edu.tw/handle/32599354642997743881 Applying Experimental Economics to Analyze Behavior Change and Willingness to Pay for Bike Sharing System 公共自行車使用行為及願付價格之研究 Ching-Yi Chen 陳清宜 碩士 國立臺灣大學 土木工程學研究所 103 Prediction of travelers’ behavior and their changes over time is very crucial for transport planning and policy assessment. The techniques transport planner used are highly relevant to behavioral problems that need to be consulting the public, crafting policy and regulations, and promoting sustainable patterns of behavior. However, this behavior economics approach has received comparatively limited attention in the planning and transportation literature. While it is increasingly popular to broadcast information for designing and evaluating policy, little is known regarding the effects of available information on change of travel behavior. This research aims to explore whether, and to what extent the individual travel behavior will be influenced toward sustainability, when providing information and traveler is educated. Three experiments were designed and conducted aiming at testing the results of different interventions on affecting different travelers’ behavior on willingness to pay (WTP) for public bike sharing system by providing information, implementing economic policy and educating people via randomly assigned. The results of three experiments were tested through online survey software. Experimental results show that providing information from different social norms and public subsidies produce crowding-in effects in the WTP for public bike sharing services and maximum public valuation of public bike sharing. The WTP for public bike has also shown a possible financial scheme for sustainable services of public bike sharing system. S.K. Jason Chang 張學孔 2015 學位論文 ; thesis 115 en_US
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description 碩士 === 國立臺灣大學 === 土木工程學研究所 === 103 === Prediction of travelers’ behavior and their changes over time is very crucial for transport planning and policy assessment. The techniques transport planner used are highly relevant to behavioral problems that need to be consulting the public, crafting policy and regulations, and promoting sustainable patterns of behavior. However, this behavior economics approach has received comparatively limited attention in the planning and transportation literature. While it is increasingly popular to broadcast information for designing and evaluating policy, little is known regarding the effects of available information on change of travel behavior. This research aims to explore whether, and to what extent the individual travel behavior will be influenced toward sustainability, when providing information and traveler is educated. Three experiments were designed and conducted aiming at testing the results of different interventions on affecting different travelers’ behavior on willingness to pay (WTP) for public bike sharing system by providing information, implementing economic policy and educating people via randomly assigned. The results of three experiments were tested through online survey software. Experimental results show that providing information from different social norms and public subsidies produce crowding-in effects in the WTP for public bike sharing services and maximum public valuation of public bike sharing. The WTP for public bike has also shown a possible financial scheme for sustainable services of public bike sharing system.
author2 S.K. Jason Chang
author_facet S.K. Jason Chang
Ching-Yi Chen
陳清宜
author Ching-Yi Chen
陳清宜
spellingShingle Ching-Yi Chen
陳清宜
Applying Experimental Economics to Analyze Behavior Change and Willingness to Pay for Bike Sharing System
author_sort Ching-Yi Chen
title Applying Experimental Economics to Analyze Behavior Change and Willingness to Pay for Bike Sharing System
title_short Applying Experimental Economics to Analyze Behavior Change and Willingness to Pay for Bike Sharing System
title_full Applying Experimental Economics to Analyze Behavior Change and Willingness to Pay for Bike Sharing System
title_fullStr Applying Experimental Economics to Analyze Behavior Change and Willingness to Pay for Bike Sharing System
title_full_unstemmed Applying Experimental Economics to Analyze Behavior Change and Willingness to Pay for Bike Sharing System
title_sort applying experimental economics to analyze behavior change and willingness to pay for bike sharing system
publishDate 2015
url http://ndltd.ncl.edu.tw/handle/32599354642997743881
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