An Application of Logit Model and Genetic Algorithm on the Optimal Price Promotion Mix Strategies: A Case Study of Online Fashion Clothing Websites
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 103 === This study aims to discover the strategies of firms’ optimal price promotion mix by considering preference of consumer demand. This study adopts questionnaire data in Feb. 2013 of SBIR. The responders are consumers with the experiences of purchasing products...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2rfpzb |