Applying the aggregate market share model to investigate airlines’ competition

• Main Authors: Ya-Ping Ko, 柯雅萍
• Other Authors: 楊志文
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/ynkxda

碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 103 === With the globalization of commercial activity, the relationship among airports or airlines is existence of competition perspective. Hence, this study attempts to investigate the airlines’ competition for airport-pairs flight. The empirical study focused on two departure airports: Taoyuan airport and Songshan airport, which are composing of Northeast Asia Golden Aviation Circle. The major purpose is to predict the passenger demand and market share of airlines. The regression model and multinomial logit model were used to modeling the aggregate market share models of airlines for airport-pair flight. The empirical results reveal that the number of flights is the most significant factor and large O-D airport have a positive effect in the raising of market share. In the interactive effect of regression model, the percentage of morning flights is significant for specific destinations and airlines, while the on-time performance of flight is only concerned by Songshan airport. On the other hand, the results of multinomial logit model indicate that the type of frequent flight has positive influence on market share of airline, but the single-aisle aircraft is the negative factor. Finally, the results of validation and prediction show that regression model has more precisely prediction on the airlines’ market share, especially for those airport-pair flights with a large volume of passengers. However, the outcome of multinomial logit model reveals its limitation of modeling and prediction within the condition of sample deficiency.