Designed Value of HTC Smartphone and Overall Satisfaction

• Main Authors: Mo-Hung Chung, 鍾謨鴻
• Other Authors: 賴明弘
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/zxth88

碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 103 === The principle researching purpose of this research is talk about customer`s satisfaction gap between their “expectation” and “actual experience” in design value of HTC smartphone. And customer`s “expectation” and “actual experience” in design value of HTC smartphone whether has influence on overall satisfaction. The method of this research which is based on customer value model putted forward by Jeanke W.&; Ron G.&; Onno(2001).The results suggested that customer`s sense of honor and conspicuous has statistical significance in design value of HTC smartphone. It means satisfaction gap is exist between their sense of honor and conspicuous. It is apparent that design value of smartphone provided by HTC exist great difference from customer`s expectation. Otherwise customer`s social Identity, operating experience of design value and the satisfaction gap of “operating experience” which has obvious effect on overall satisfaction. Finally, recommendations of increasing design value are drawn from the findings of this study.