| Summary: | 碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 103 === Nowaday, integrated supplier chain operation mode has become the modern business model trend. Development of E-commerce had change consumer behavior. Rapid spread internet information lead the international corporation move toward globally. World class channel, as well as brand-leading supplier chain system had continuous expanded horizontally and vertically. In order to remain competitive, the main factor of this change is about value of consumer.
As Mainland China is the world factory, trading company in Taiwan is impacted by global competition and e-commerce business. Instead of making money by price difference or earn the profit as being a middle man, they shall seriously consider how to integrate their own supply chain system and increase the value of company. The main topic of this research paper is aim to skip the middle man by integrating the relationship of customer, trader and supplier coopetition.
Under the global competition, it is importation for a international trader to focus on how to provide high value of product and service for demand and supply party. Unlike in the past, cost and lead time were the crucial factor of being success. Human resource management is the basic factor of being a success international trader today. In order to understand the local consumer behavior as well as regional difference. Marketing research must be done by some market and sales event. Furthermore, implement of manufacture and integrate resource in order to increase the value of company to face the challenge of skip the middle man.
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