A Strategic Development Study on Branding and OEM in Laser Semiconductor Industry

• Main Authors: Lin Chun Yu, 林盷諭
• Other Authors: Goo, Yeong-Jia
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/99806291421509476008

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 103 === Semi-conductor field is a significant industry not only in the whole word since it has brought more valuable life but also in Taiwan especially it has led us become one of key player in this field. Taiwan was focusing on OEM business in the past years and research & develop own brand in the same time. Following cases research, some might said that main problem of OEM business is the conflicts between OEM owned brand and the brand of customers, especially in laser semiconductor industry area. However, most of the existing cases research already express that this kind of conflicts is not a problem. This article will beginning with the analysis of the literature review to the analysis of industry conditions, and in the end, with questionnaires. By following this approach, I will show that the OEM companies of laser semiconductor industry can definitely make their own brand and keeping the cooperation with their customers.