A Study on Innovative business model in the standardization of agricultural products competitive strategy

• Main Authors: Lin, Ching-Ying, 林慶胤
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/92153241702657861314

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 103 === Taiwan is very mountainous and less plain with less arable area , and the general traditional agriculture using a large number of chemical fertilizers and pesticides, and easy to be affected by the weather for its production season. In addition, although the homemade organic agriculture using organic fertilizer, adopting layers of filtration of water for irrigation, constructing scaffolds of net house for preventing diseases and insect pests, but the crops yield less and expensive, and may also be affected by the nearby traditional agricultural areas. The plant factory adopting greenhouse agricultural production, but its energy consumption is too high and its key hardware and software equipment is expensive, especially coupled with the high cost of high energy consumption. Therefore this study attempted to find a balance among the three ones. Accordingly, this study based on A case of Vegetables and Fruits Marketing Cooperative Association and B case of organic farm of a unique business model, and use the 9 Building Blocks of Business Model Generation as the frame of study by Alexander Osterwalder & Yves Pigneur. This study mainly would discuss how to drive the change of Taiwan’s agricultural industry and get out of the trouble of Taiwan’s agriculture through innovative business model of agricultural science and technology, and meanwhile create an opportunity for future development of Taiwan’s agriculture as well as build the business model different from other competitor’s one.