A Research of Two-Sided Market:A Case of the Electronic Commerce in China

碩士 === 國立臺北大學 === 經濟學系 === 103 ===   Electronic business platform spring up like mushrooms with the growth of the internet. Electronic commerce market is gradually moving into high gear in China. Online Retail market reached RMB 1885.1billion in 2013. Consumer market reached full development with th...

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Bibliographic Details
Main Authors: NG, IOKLON, 吳育麟
Other Authors: Guan, De-Xing
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/d8pywz
Description
Summary:碩士 === 國立臺北大學 === 經濟學系 === 103 ===   Electronic business platform spring up like mushrooms with the growth of the internet. Electronic commerce market is gradually moving into high gear in China. Online Retail market reached RMB 1885.1billion in 2013. Consumer market reached full development with the development of electronic business platform. And the problem of fake goods remains unsolved for a very long time in china. Electronic business platform of china have to solved the mentioned problem. But improving the quality of goods have to increase cost. How do platform price.   The results of this article found that the cost increases will pass on to companies which choose to use the platform when electronic business platform increase cost.