Exploring Dysfunctional Customer Behavior Through Justice Theory: Empirical Study of TaoBao
碩士 === 國立臺北大學 === 國際企業研究所 === 103 === Nowadays, online shopping has become one of the major consumption patterns. Carrying out research on consumer online shopping behavior helps to enhance the competitiveness of enterprises. Most of previous researches focus on internet customer’s positive behavior...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74934257087244824648 |