The impact of Cost and Performance ratio and consumers change smartphone

• Main Authors: Chien-Liang.Liao, 廖健良
• Other Authors: Dr. Chiu, Kuang-Hui
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/99388274661965818295

碩士 === 國立臺北大學 === 企業管理學系 === 102 === The smart phones' production is easier than the past, smart phones have already popularize in the consumption market, smart phone is no longer a luxury goods and it is necessary product for daily life. Smart phone can not be lacked of communication tools, it is also a fashion goods. Consumer while changing a smart phone, no longer just for calling, such as brand, function and operation system... etc., Consumers also think about smart phone as the fashion goods, features design, the price/performance ratio compare, subjective standard, switching cost ... etc. The research will explore why consumers change smart phones. After the personal computer, smart phone is the most popular technology product in recent years, Plam took the lead to release a smart phone can watch television, listen streaming music or use community software to contact with friends, also let the user check an email, access personal related information, listen to music and take a picture, and install the additional software. Smart phone also make personal computers, notebook computers compete more fiercely. So, this research will study from the current conditions of smart phone. The smart phone almost only high level products from the first, the average selling price is above USD499, along with the reducing of manufacturing threshold of smart phone, the entry level smart phone lower than USD100. Even consumers can choose free charge smart phone with the telecommunication operator plan, the price has already arrived the universal public's price, the development of smart phones' market growth quickly. We could know from the past literature review, influenced a factor of consumer's choice smart phone product too much, for example: brand, price, function, phone material, and overall design...etc., Those factors should have the common or different consideration factor, and this research will choose Taiwan market for research object and explore the price/performance ratio and switching cost influence consumers or not.