Understanding Online Intrusive Video Advertising: Antecedents and Consequences of Cognitive Absorption in Video Scenarios
碩士 === 國立臺北大學 === 企業管理學系 === 103 === Improving ad effectiveness and reducing ad intrusiveness is an essential issue for online advertising. This study investigates the antecedents of cognitive absorption in online video environment and understands the effect of cognitive absorption on the viewe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fwvrbk |