Belief and Attitude Changes in the Dissemination Process of Deceptive eWOM: A Longitudinal Study
碩士 === 國立臺北大學 === 企業管理學系 === 103 === To minimize risk, consumers seek out electronic word-of-mouth (eWOM) from others before making purchasing decisions. However, more and more companies create deceptive eWOM, disguising promotional messages as user-generated product reviews in order to attract and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63h9kd |