The Influences of Reference Group on Purchasing In-game Items in Digital Games
碩士 === 國立臺北大學 === 企業管理學系 === 104 === This study intends to explore the influences of reference group on purchasing In-game items in digital games. In order to find out the difference, we classify reference group influence into real reference group influence and virtual reference group influence. Fur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61680150610072247663 |