Why they accept my gourmet food reviews: An Attractiveness-Trust Perspective
碩士 === 國立臺北大學 === 企業管理學系 === 103 === Recently, the volume of online customer reviews has explosively grown. Customers have got used to searching product information online before doing the purchase process. In the prior research, reviews posted online are thought to influence customers’ choices...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3fxkun |