Dynamic Capabilities Approach: Explore how Taiwan Home Appliances Agents Apply Innovative Services to Marketing Channel Partners
碩士 === 國立臺北大學 === 企業管理學系 === 103 === Service innovation has become the new key factor that firms can meet customer needs and create new competitive advantage. Regional agents play an important role to assist manufacturers in different areas. However, with the diversification of consumption patterns,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s67euf |