| Summary: | 碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 103 === Many local governments promote economic revitalization plan with an eye to effectively promote industry development. Under the leading of the government, many historical relics sites and old villas in Gulang Island are reconstructed in the direction of culture and creative park.
With the grants, Gulang island management teams and other relevant units take actions, such as reconstruction and various types of promotion activities, leading the messy island back to cultural and Musical Island, which is full of historical and cultural atmosphere.
In order to offer a reference for reconstructing this island to a culture creative park, this study takes "Gulang Island" as the object, and deeply analyzes the reform strategy of the Central Conservatory of Music, Piano Academy at Gulang Island.
Base on literature, in-depth interviews, expert review and field observation, firstly, we review files related with transformation strategy, cultural and creative park, and Gulang island. Secondly, we sum up reconstruction strategy of Central Conservatory of Music, Piano Academy at Gulang Island after we interview some government agencies, artists and experts, and collect multiple data. Finally, we put forward the conclusions and recommendations, which are examined by experts.
In view of reform strategy, channel strategy and promotion strategy, we conclude 55 specific integrated marketing strategies.
We hope the government and culture workers could use the integrated reform strategy as a reference in the progress of reconstruction.
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