A Study on the Branding of High End Bakery Foodsin the Chinese Market-Cases Study of Laduree and Magnolia Bakeries
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 103 === The last few decades has seen an unprecedented growth in the population and expendable income of the middle-upper class in China. Exquisitely prepared, high-end bakery foods are being increasingly integrated into the culinary lifestyle choice of the mainstr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yj4nn8 |