Analysis of Critical Success Factors on Interglacial Performance for Television Opera in Taiwan

• Main Authors: Shu-Hua Pai, 白舒樺
• Other Authors: Chih-Kai Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/93159172165413796896

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 103 === 　　What advantages do Taiwanese drama have when facing challenges from Korean television industry? 　　By studying the drama production unit of Sanlih Television in Taiwan, the research aims to explore the production and marketing strategy of Taiwanese drama and how it spark potential consumer behavior to help generate profit. 　　To get a full picture how a drama is produced, in-depth interviews were conducted with front line producers, technicians and marketing members. 　　This research finds that the ratings of the drama are the rules of thumb of adjustments or revision in production. The research also finds that factors such as psychological projection, idolatry, and social conformation could affect the perception of the drama for audiences in different age, gender and field. A close follow-up to viewers behavior become extremely important when it comes to making decisions during the line of production. 　　By studying the mechanism of decision making behind its dram production team, the research hopes to come up with a complete picture of how Taiwanese dram could become more competitive in global market .