Communication Satisfaction of Graphic Design Projects

• Main Authors: Yu-Ting Shih, 石鈺婷
• Other Authors: Jang-Shyong You
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/14145272979238691357

碩士 === 國立臺北教育大學 === 藝術與造形設計學系碩士班 === 103 === In the process of graphic design projects, designers and non-designers communicate quite often. However, differences in their backgrounds and areas of expertise can lead to difficulties in communicating effectively. Overcoming these difficulties is critical to the accomplishment of the team goals. This research topic is: Designers and non-designers job content, model of operation, organization of graphic design projects, and factors affecting communication effectiveness in graphic design projects, and the use of a scale of communication satisfaction, which can be used for an assessment for researchers who wants to study this kind of subject in the future. According to some sources, the impact of communication satisfaction has five facets:「Communication Climate」,「Communication with Superiors」,「Horizontal and Diagonal Communication」,「Operation of Integral Organization」, and 「Informal Communication」. In this case, using the scale of Communication Satisfaction as our research tool, we did a survey at two types of companies :「Design company」 and 「General company」 which have design departments in Taipei and New Taipei city. Also we did the survey with two kinds of people: 50 designers, 50 non-designers. We used 「One-Way Analysis of Variance」as our statistical method. Our reseach found: People in different working fields (designers and non-designers), have different opinions of the communication satisfaction, which is consistent with the five facets, which already already establish significant differences. However, compared to designers, communication satisfaction of non-designers is higher. Also, 「Association Analysis」 shows: "Communication climate "and "Informal Communication" are highly correlated with the "Operation of Integral Organization". After the analysis, we got some lower scores from the communication satisfaction scale, then we did interviews with designers and non-designers. According to their recommendations, we will explain how to solve some communication problems, then provide some advise, as a reference for the researchers who wants to study this kind of topic in the future.