Exploring How Keelung Port to Promote Passenger Shipping for Shaping Tourist's City Image

• Main Authors: Yi-Shiuan Chen, 陳怡璇
• Other Authors: Dr. Rong-Her Chiu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/20088533872577570654

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 103 === City image is the public’s overall sensation and comprehensive impression of the city, involving each aspect of the society, culture, economy, environment and so on. Port city is easily considering of making use of the port to help its city marketing. This study focuses on investigating how Keelung port can have influence on shaping the tourist's city image. Through conducting an empirical survey, four factors having influence on the image of Keelung city are discussed. In addition, the factors with higher ranking of importance to improve the city image are “increase of port cultural” and “enhancement of festival marketing”, which followed by “build-up of sightseeing facilities” and “improvement of transport services”. The research results may provide for related institutions as a reference for improving the city image of Keelung.