The influence of international travelers’ local food motivations on cuisine information search behavior

• Main Authors: Chuang, Pei-Hsuan, 莊佩璇
• Other Authors: Liu, Yuan-An
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/33590753622448000760

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 103 === 　　Local cuisine palys an importance role in travel experience. More and more international travelers demand cuisine information when visiting Taiwan. Some current research have structured tourists motivations of local cuisine and the associations between travel motivation and information search behavior. The purpose of this study was to explore the relationships between tourist motivation of tasting local food and the behavior of searching cuisine information. Applying purposeful sampling method, the questionnaires were distributed to 325 international tourists who visiting Taiwan and a total of 310 returned questionnaires were valid (95%). The factor analysis concluded 6 local food motivation - cultural experience, relaxing and exciting, sharing with friends and family, healthiness, uniqueness, sensory appeal. Respondents who concerned healthiness demanded sufficient local food information, and both social and non-social media were the important sources to get cuisine information. Those who enjoyed food sensory appeal tended to use non-social media to search for functional and sufficient information of Taiwanese local food. Food information and recommendations of friends and family were important to those who liked to learn Taiwanese culture through tasting local food. Information of food itself was essential to those who preferred relaxation and uniqueness during the trip.