| Summary: | 碩士 === 國立臺灣師範大學 === 表演藝術研究所 === 103 === For the past decades, the documentary films in Taiwan had been sprung up like mushrooms with the establishment of Graduate Institute of Studies in Documentary and Film Archiving (1995), Taiwan International Documentary Festival (1998), the TV program of documentary perspective from Public Television Service (1999), and some other private documentary studio. It also came out with the revolution of digitalization of filming equipments in the 90s. The Taiwan International Documentary Festival was held once two years, and it changed to be held once an year from 2014. Also, the government proposed the sponsorship of five hundred million NT dollars for five years. These phenomena all indicate the boost up of the documentary films in Taiwan.
Starting from the government joined WTO in 2000, the filming industry has been in a turmoil. The decline of Taiwan’s cinema has made a chance for documentary films, and it reached a peak with Yi-Feng Wu’s “Gift of Life” in 2004, with the background of the 921 earthquake in Taiwan. This film hit the box-office for over ten million NT dollars, and became the championship of that year. After that, it was quite usual that people go to the movie theater for documentary movies. In 2013, the documentary film played a very important role in the industry with 12 documentary films currently playing in theater circuits. That has broken the record of the number of films and box-office in a decade. The most impressing would be the “Beyond Beauty - Taiwan From Above” from director Po-Lin Chi, which breaks the box-office record with 2 hundred million NT dollars. The discussion of the environmental issues derived from this film has been heating up. The government even arranged a project team to deal with the national land conservation. “Beyond Beauty - Taiwan From Above” was the only documentary film listed in the top 10 blockbusters of that year, and it was also the championship of history of Taiwan’s documentary film.
This research is focusing on “Beyond Beauty - Taiwan From Above,” and conducts qualitative interviews with Taiwan Aerial Imaging, Activator Marketing Company, senior media representatives, and some other cooperators in the documentary industry. Through the case study of creation process, marketing strategies, budget control and effectiveness, the research integrates and clarifies the current status, future potential, and consumer psychology within the documentary film industry in Taiwan. This research is expected to be a reference model for future studies and also to provide consolidated suggestions to the industry.
|
|---|
