| Summary: | 碩士 === 國立臺灣師範大學 === 設計學系 === 103 === Abstract
Along with times progress and increasing social conduct great developed, religious belief action is becoming active obviously. The propagation way in different religious beliefs have transformed from passiveness to initiative and positive. In general, when people are looking for inner peace, they usually go on a pilgrimage to temple and try to have a soul comfort. At present, the faith could be appeared possible around us. The most discrepancy depends on the propagation way in religious. Religion is an activity that was composed of people, it have organization of its own. The organization is sharped from image molds. In late years, there are many religions were sharped, for example, Dajia Matsu, the Tzu Chi Foundation, the Hakka Yimin Temple…etc in Folk beliefs. For making the image molds more intense, all of them import visual identity application. Not only show the spirit of symbol external obviously, also make consistent with organization management internal. The promotion of marketing is from generally propagation journal to media diversification, as well as being acceptable and known by public relatively.The project will focus on visual identity and try to explore smooth in this study research with my faith, Bread of Life Christian Church in Taipei (BLCCT), To analyze the project, in regard to have good complete preparation interview, at first will understand the present situation with BLCCT visual identity. At the same time, get to know well its history background, core worthy, position…etc, also will have further collection and search in visual identity.From discussion through interview in depth and planned in vision of church, BLCCT does have no systematic visual identity current. The project direction will import visual identity system and combine references in three local and oversea churches of visual identity explored data, the description also focus on visual identity application and point…etc. The directions will bring a huge worthy reference and being important information in research. Meanwhile, will work and create a series of visual identity for BLCCT truly.
Keyword : visual identity, Semiotics, religion, Bread of Life Christian Church in Taipei
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