| Summary: | 碩士 === 國立臺灣師範大學 === 設計學系 === 103 === In what is the evolution of industrial design, which traces a philosophy “form follows function” advanced by researchers and designers of Bauhaus school of design. In 1984, Krippendorff and Butter advanced Product Semantics in their co-authored paper. Though Product Semantics, form of product should be considered language-like and self-explanation.
In 2004, Norman explained a phenomenon that people tend to use a attractive designed product rather than an average one as an effect in emotions. This notion inspires suppose which form of product may affect emotions directly.
For this suppose, the beginning of this research project refers to the following fields of sciense or literature with a application of Literature Survey Method: Linguistics, Semantics, Product Semantics, Semiology, Psychology of emotion and emotional design. Literature Survey result in Mood Semantics Model, which is the analysis reference of case study. In case study, 20 cases analyzed based on 4 items: (1) brief introduction, (2) design concept (3) emotion elements of product, (4) emotion semantic of product. Above analysis results and discussions constitute Mood Semantics Product Design Processes Plan, and proved in 3 actual product designs. Finally, conculsion through comprehensive discussion of this research project is the followings:
1. The semantic components of emotion semantic should incould (1) to express users’emotion, (2) attract attention, (3) playfulness, (4) to convey affective, (5) adject users’emotion and (6) affect behavier.
2. 4 emotion elements technique could be considered: (1) pattern, (2) styling, (3) similar feature, and (4) similar function.
3. Emotion expressing pictures could be found on 123RF website by keyword searching or classified categories.
4. Mood Semantics design may improve issues about users’behavier or emotion.
5. Negative emotions should be better able to express needs and affect users’ behavier or to rethink than positive emotions.
6. Case study of this research project combine and apply Content Analysis Method, could be reference for designers.
7. Propose modified product design process of Mood Semantics for design to consider applying emotions into product design.
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