The Influence of Endorser Expertise on Bias Correction Magnitude, When Endorsing Multiple Brands in Highly Irrelevant Categories

The Influence of Endorser Expertise on Bias Correction Magnitude, When Endorsing Multiple Brands in Highly Irrelevant Categories

碩士 === 國立臺灣師範大學 === 管理研究所 === 103

Bibliographic Details
Main Authors: Lin, Yu-Sheng, 林育聖
Other Authors: Hsiao, Chung-Chiang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/12129627509480347673
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spelling ndltd-TW-103NTNU54570432016-12-07T04:17:22Z http://ndltd.ncl.edu.tw/handle/12129627509480347673 The Influence of Endorser Expertise on Bias Correction Magnitude, When Endorsing Multiple Brands in Highly Irrelevant Categories 當代言跨領域多項產品時,專家代言人與藝人代言人對產品 態度偏誤修正量之影響 Lin, Yu-Sheng 林育聖 碩士 國立臺灣師範大學 管理研究所 103 Hsiao, Chung-Chiang 蕭中強 2015 學位論文 ; thesis 52 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺灣師範大學 === 管理研究所 === 103
author2 Hsiao, Chung-Chiang
author_facet Hsiao, Chung-Chiang
Lin, Yu-Sheng
林育聖
author Lin, Yu-Sheng
林育聖
spellingShingle Lin, Yu-Sheng
林育聖
The Influence of Endorser Expertise on Bias Correction Magnitude, When Endorsing Multiple Brands in Highly Irrelevant Categories
author_sort Lin, Yu-Sheng
title The Influence of Endorser Expertise on Bias Correction Magnitude, When Endorsing Multiple Brands in Highly Irrelevant Categories
title_short The Influence of Endorser Expertise on Bias Correction Magnitude, When Endorsing Multiple Brands in Highly Irrelevant Categories
title_full The Influence of Endorser Expertise on Bias Correction Magnitude, When Endorsing Multiple Brands in Highly Irrelevant Categories
title_fullStr The Influence of Endorser Expertise on Bias Correction Magnitude, When Endorsing Multiple Brands in Highly Irrelevant Categories
title_full_unstemmed The Influence of Endorser Expertise on Bias Correction Magnitude, When Endorsing Multiple Brands in Highly Irrelevant Categories
title_sort influence of endorser expertise on bias correction magnitude, when endorsing multiple brands in highly irrelevant categories
publishDate 2015
url http://ndltd.ncl.edu.tw/handle/12129627509480347673
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