| Summary: | 碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士在職專班 === 103 === Following the era of the knowledge economy, service industry has become
an important pillar of the national economic development. Therefore, how to
effectively conduct service innovation has become an important topic to explore.
The purpose of this study is to build a conceptual framework of service
innovation. Through literature review and interviews, conceptual framework of
service innovation is rooted in the market side, the policy side and technical side
and then expand the eight steps, including the composition of the project team,
the service idea generation, service idea screening, development concept
selection, design & development, service testing, commercialization, service
quality, and ultimately generating new service value, thereby creating customer
satisfaction. Finally, managerial implications and future research directions are
discussed.
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