| Summary: | 碩士 === 國立臺南大學 === 體育學系碩士班 === 103 === A Study on Tainan Residents’ Sport Participation and Intentions for Using Civil Sports Center and
Willingness to Pay
Abstract
The main purpose of this study was to Tainan residents’ sport participation and intentions for using civil sports center and their willingness to pay. Convenient sampling was used for data collection with 358 valid questionnaires collected. Chi-squared test, independent t test, ANOVA and product-moment correlation were employed for data analysis to explore differences in sport participation, intentions for using civil sports center and their willingness to pay based on gender, age, level of education, married status, regional, monthly profit, differences in intentions for using civil sports center and their willingness to pay based on sport participation, and relationship between variables. The results of this study revealed that significant differences were found in sport participation, intentions for using civil sports center and their willingness to pay based on gender, age, level of education, married status, monthly profit, and significant differences in intentions for using civil sports center and their willingness to pay based on sport participation. Intentions for using civil sports center were positively correlated significantly with willingness to pay. The study suggests that sport traders should postively understand the demands of young, higher education level and unmarried main consumers. The follow-up study can focus on relatvie researches of different area’s sport center.
Key words: sport center, sport participation, intentions for using civil sports center, willingness to pay
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