| Summary: | 碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 103 === Previous studies discuss social capital mostly focus on political and civil society issues. Social capital is used to explain many contemporary social problems. However non-profit organization uses social capital is relatively scant. In view of this gap, this study grounded on a single and longitudinal case study and drew how Amitofo Care Center used social capital to create value in different period of growth. Organization founder uses social capital help Orphans with lack of fund and human resources. Rooted from Altruism, this study focuses on process leading participants work for the welfare of others. For theoretical contributions, we argue that social capital have addition of nature and feedback effect because facets assist each other. Objects of value creation have anti-feedback to help organization convey vision and story, so organization can continue to expand and create value. For practical contribution, this study suggest that non-profit organizations should view value creation as core values and avoiding falling into fundraising and profit maximization myth.
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