The Development of a Pediatric Dental Service Platform—a Case of M Pediatric Dental Clinic

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 103 === While Taiwanese society entering into developed country, the average life expectancy increased. How to make people in this society have healthy teeth in their whole lives? People deserve to have proper oral health education and preventive oral health care s...

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Main Authors: Yuan,Der-Min, 袁德銘
Other Authors: Lin,Fu Ren
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/vdu5mf
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spelling ndltd-TW-103NTHU54570672019-05-15T22:18:05Z http://ndltd.ncl.edu.tw/handle/vdu5mf The Development of a Pediatric Dental Service Platform—a Case of M Pediatric Dental Clinic 發展兒童牙齒預防保健服務平台—以M兒童牙醫診所為例 Yuan,Der-Min 袁德銘 碩士 國立清華大學 高階經營管理碩士在職專班 103 While Taiwanese society entering into developed country, the average life expectancy increased. How to make people in this society have healthy teeth in their whole lives? People deserve to have proper oral health education and preventive oral health care since their childhood. Based on the principle of preventive oral health care, M pediatric dental clinic has been practicing pediatric dental care for more than a decade. A mature oral health care processes is developed in M pediatric dental clinic. This study explores the tentative models to expand clinical operations in the manner of chain stores for pediatric dental health care. By research process such as clinic field research, interview, participating meetings and studying other Taiwanese chain store of medical clinics, we analyze the key elements to establish the service platform for the dental chain stores. Besides, we further explore the value proposition, business model, and competitive analysis for this dental chain stores business. In final discussion, we investigate social responsibility of children's dental care, creating brand image by high medical care quality, cohesion of medical service team, and the alliance with preschool institutes for a successful chain of pediatric dental clinics. Hopefully, this study can construct a foundation for successful business development. Lin,Fu Ren 林福仁 2015 學位論文 ; thesis 37 zh-TW
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description 碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 103 === While Taiwanese society entering into developed country, the average life expectancy increased. How to make people in this society have healthy teeth in their whole lives? People deserve to have proper oral health education and preventive oral health care since their childhood. Based on the principle of preventive oral health care, M pediatric dental clinic has been practicing pediatric dental care for more than a decade. A mature oral health care processes is developed in M pediatric dental clinic. This study explores the tentative models to expand clinical operations in the manner of chain stores for pediatric dental health care. By research process such as clinic field research, interview, participating meetings and studying other Taiwanese chain store of medical clinics, we analyze the key elements to establish the service platform for the dental chain stores. Besides, we further explore the value proposition, business model, and competitive analysis for this dental chain stores business. In final discussion, we investigate social responsibility of children's dental care, creating brand image by high medical care quality, cohesion of medical service team, and the alliance with preschool institutes for a successful chain of pediatric dental clinics. Hopefully, this study can construct a foundation for successful business development.
author2 Lin,Fu Ren
author_facet Lin,Fu Ren
Yuan,Der-Min
袁德銘
author Yuan,Der-Min
袁德銘
spellingShingle Yuan,Der-Min
袁德銘
The Development of a Pediatric Dental Service Platform—a Case of M Pediatric Dental Clinic
author_sort Yuan,Der-Min
title The Development of a Pediatric Dental Service Platform—a Case of M Pediatric Dental Clinic
title_short The Development of a Pediatric Dental Service Platform—a Case of M Pediatric Dental Clinic
title_full The Development of a Pediatric Dental Service Platform—a Case of M Pediatric Dental Clinic
title_fullStr The Development of a Pediatric Dental Service Platform—a Case of M Pediatric Dental Clinic
title_full_unstemmed The Development of a Pediatric Dental Service Platform—a Case of M Pediatric Dental Clinic
title_sort development of a pediatric dental service platform—a case of m pediatric dental clinic
publishDate 2015
url http://ndltd.ncl.edu.tw/handle/vdu5mf
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