| Summary: | 碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 103 === While Taiwanese society entering into developed country, the average life expectancy increased. How to make people in this society have healthy teeth in their whole lives? People deserve to have proper oral health education and preventive oral health care since their childhood.
Based on the principle of preventive oral health care, M pediatric dental clinic has been practicing pediatric dental care for more than a decade. A mature oral health care processes is developed in M pediatric dental clinic. This study explores the tentative models to expand clinical operations in the manner of chain stores for pediatric dental health care.
By research process such as clinic field research, interview, participating meetings and studying other Taiwanese chain store of medical clinics, we analyze the key elements to establish the service platform for the dental chain stores. Besides, we further explore the value proposition, business model, and competitive analysis for this dental chain stores business.
In final discussion, we investigate social responsibility of children's dental care, creating brand image by high medical care quality, cohesion of medical service team, and the alliance with preschool institutes for a successful chain of pediatric dental clinics. Hopefully, this study can construct a foundation for successful business development.
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