Applying Bayesian Networks Method to Construct Service Design Framework for Business Intelligence in Pharmacy Industry
碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 103 === With the development and cultivation of health food techniques and information technology, the demand and quality of pharmacy has been emphasized by modern people. Face the competitiveness of pharmacy industry, to enhance customer satisfaction has become an...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56264756333535185072 |
| Summary: | 碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 103 === With the development and cultivation of health food techniques and information technology, the demand and quality of pharmacy has been emphasized by modern people. Face the competitiveness of pharmacy industry, to enhance customer satisfaction has become an important factor based on the analysis of customer behavior. This study aims to apply Bayesian networks method to construct service design framework for business intelligence in pharmacy industry to support servise strategy. The systemic approach could help to propose ideal plan to enhance customer satisfaction and revenue.
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