The research of small-medium sized enterprises transition and innovation using S.E.E approach--- Case study of AOI C Company

• Main Authors: Hsieh, Chia Hsiung, 謝家雄
• Other Authors: Shih, Chin Tay
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/rbf677

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 103 === The economic environment in Taiwan is encountering unprecedented challenges. Nearly all businesses are facing competitive pressure from the global market. Thus, innovating and simultaneously controlling costs is crucial for modern firms. In Taiwan, 90% of firms are small and medium enterprises (SMEs). Because SMEs are vital to the Taiwanese economy, solving the problems of SMEs can improve the Taiwanese economy. With the advent of the knowledge economy, firms involved in innovative research and development (R&D) and marketing services have become high value-added industries that are difficult to replace. Furthermore, these firms have replaced those of traditional industries involved in production, manufacturing, and testing processes. In the future, the direction of SMEs may need to shift from manufacturing to R&D innovation to increase value added. The service experience engineering (SEE) promoted by the Institute of Information Industry provides a complete and systematic plan for enterprises that seek to transform and innovate. However, enterprises may have dissimilar problems regarding operation and management and thus may use different methods to implement the SEE approach. Therefore, we targeted a SME in Taiwan to examine its implementation of the SEE approach and construct a corresponding behavioral model. We observed the rapidly changing technology industry and identified actual market demand. In addition, networking, which is one of the five skills proposed by the theory of disruptive innovation, was used to combine industry alliance resources with the innovation resources of cross-industry alliance, thus helping the enterprise to create products that satisfy market demands and maintain its competitive advantage. A study shows that the enterprise in this case has failed to develop several products. Moreover, the factors contributing to the substantial improvement in the enterprise in this case following the enterprise’s adoption of the SEE approach was investigated. The SEE approach changed the original attitudes held by the enterprise in this case, which was crucial to the enterprise’s improvement. For this study, an enterprise that provides optical inspection services was selected. The research results can be a reference for SMEs in the technology industry aiming to transform and develop.